Brand & Graphic design
Identity, packaging, illustration and print work from 4 years in brand and graphic design.
Foodhak Packaging Redesign
Packaging redesign · 2025 · Case study
A packaging redesign that makes a clean, high-protein snack look premium, built around one promise: we’ve got nothing to hide. This case study covers the problem, the pack and its metallic finish, the front, “We’ve got nothing to hide”, the back, the Foodhak formula and where it went. Or watch the rejected iterations first.
- Packaging design
- Brand strategy
- Positioning
Altr Eco Brand Identity
Brand identity design · 2022
Logo and brand identity for Altr Eco, a startup offering sustainable, cost-effective packaging to businesses of any order size. The logo pairs two weights and a tilted L that implies “alternative”, with a cartoon Earth mascot holding the brand's packing tape.
- Logo
- Typography
- Colour palette
- Mascot
- Brand identity usage
The Shaka Cafe Illustrated Menu
Menu design · 2022
A menu built on hand-drawn pieces with a jolly edge: playfully coloured, quirky figures living in their own super-stylised universe, inspired by Chef Rishabh's culinary journey.
- Illustration
- Layout
- Concept art
Vadilal Now Forever Packaging
Cafe launch invite packaging design · 2022
The launch invitation for Now Forever, the dessert cafe from the House of Vadilal. The box is shaped like a candy bar with a wooden stick and slides open to reveal confetti and the invitation card.
- Packaging
- Conceptualisation
- Illustration
Yoku Bento Box Packaging
Packaging design · 2023
Packaging for Yoku's Valentine's Day bento box. The illustration sets a romantic Japanese scene with torii gates, mountains and handheld fans, and positions the box as the gift for the occasion.
- Packaging
- Conceptualisation
- Illustration
- Content strategy
Ministry of Textiles Ajrakh Book
Layout design · 2018
A book on Ajrakh block printing in Kutch for a Ministry of Textiles, India initiative. Typographic hierarchies guide readers through the region's history, techniques and artisan stories.
- Layout
- Photography
- Documentation
Central 23 Cards and Wrapping Paper
Card and wrapping paper design · 2023
A pun-filled anniversary card with two smitten cows in a pool, and a cheeky “You Are Old” gift wrap with bold lettering on bright yellow.
- Illustration
- Typography
- Layout
- Concept art
- Pattern design
Simmons Bars Teapot Poster
Poster design
A poster concept for Simmons Bars' weekly teapot cocktail special, built on bold colour, retro-inspired type and playful illustration that match the brand's quirky identity.
- Typography
- Layout
- Graphic design
Social Media for La Pinoz, Yoku and The Open Slate
Social media design · 2021
Social posts built to cut through the noise. Bold graphics and typography tailored to each brand's identity, with platform-fit formats and short copy, across three brands.
- Graphic design
- Content strategy
- Content planning
Gulf Oil Insta Pick-Up Campaign
Out-of-home design · 2018
Outdoor advertising for Gulf Pride 4T Plus and its “Insta Pick-Up” campaign, made with the Art Team at DDB Worldwide, Mumbai. Includes the billboard, bus shelter, an internal email design and contest collaterals.
- Typography
- Layout
- Graphic design